Meet designer Richard Baird, whose minimalist, monochrome take on mid-century logo design has earned him well over 100,000 Instagram followers and a bucket load of acclaim from design-y types far and wide. Why should you care? Well, as of this July, LogoArchive made its print media debut in the form of a quarterly magazine…
In the new zine, now on its second issue, Baird treats the mid-century symbol as a “vehicle for material experimentation and conceptual exploration”. And in print media, away from the trappings of social media, the logo & brand identity designer has plenty of space to play in.
Unlike ‘the gram’, “[magazines, or zines] can be reconfigured and reformatted time and again. In print there is more space to try experiments. Experiments that might otherwise be lost in the momentary milieu of Instagram.”
Says Baird, “as an Instagram account, the project is founded on an enthusiasm for a well-crafted symbol. In print, it was never conceived as a document with a singular intention; the simple documentation of symbols. Rather, it is a delivery mode in which to build a story and share thoughts.”