EURO 2016

EURO 2016

3,5 milliards de fans, 230 pays,
un CA de 2 milliards d’euros,  
2,5 millions de visiteurs, 10 stades,
un gagnant

L’Euro 2016 arrive à grands pas : marques, entreprises, sponsors et l’UEFA elle- même s’apprêtent à lancer certaines de leurs plus...


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Réussites

What3Words use Direct Mail to address the problem

What3Words use Direct Mail to address the problem

What3words were introduced to tackle the issue that faced 75% of the world’s population (4 billion people); that they were victims of unreliable addressing systems. Consequently, poor addressing costs businesses billions of dollars and hampers the growth and development of entire nations.

So, by dividing the world into 3 metres squared, and allocating each square with a unique combination of 3 words providing a precise and incredibly simple way to talk about location. Subsequently, it means everyone everywhere now has an address!

What3Words aimed to tell postmasters in 10 key African markets about the simple solution they offered.

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Paroles d'Experts

 

Laurent Joffrin, le directeur de la rédaction de Libération

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